The X100V is so popular that Fujifilm has announced it is temporarily halting orders for the digital camera as the company has too many purchases to process.
Fujifilm introduced the X100V camera in February 2020 with a redesigned lens, the latest generation of X-Trans sensor, a bi-directional tilting rear LCD screen and “optional” weather resistance.
But now, less than three years later, FujiFilm Japan has announced that it is having to temporarily halt new orders because too many are backed up to properly fill them.
Fujifilm Japan broke the news in a public notice on its website on Thursday.
“Regarding the high-end compact digital camera ‘FUJIFILM X100V’, we have received orders that far exceeded our initial plan and we cannot keep up with the product supply,” writes the company. “Therefore, starting today, we will temporarily stop accepting orders.”
“We sincerely apologize for any inconvenience caused to our customers,” the company added. “In addition, we will inform you again on our website about the resumption of orders.”
Corresponding DPReviewthe suspension of new orders seems to affect only the Japanese market.
However, it remains to be seen if the company will take similar action in other regions with the X100V.
“The most popular camera on TikTok”
The X100V has proven to be one of the most popular cameras – with TikTok users increasing their demand.
In November, PetaPixels reported that used Fujifilm X100 camera prices had skyrocketed as TikTok users praised the camera on the social media platform – with X100V prices rising to around $3,000 on Amazon.
On TikTok, the hashtag #fujifilmx100v now has over 4.3 million views and the camera has been praised online for its color science, compact size and image quality.
However, the XV100V seems to have gained particular traction on the social media platform when photographer Kylie Katich released a viral series of videos about the camera in September.
@kyliekatich THIS CAMERA WILL CHANGE YOUR LIFE #fujifilm #filmcamera #photography #capturethemoment ♬ Original sound – Kyliekatich
Katich piqued the curiosity of Generation Z viewers when she described the Fujifilm X100V as “a digital camera that mimics film” and explained that the photos she took with the model required “no editing”.
Since then, the Fujifilm X100V has earned a reputation as the most popular digital camera on TikTok for its ability to recreate the film aesthetic without filming.
@feelingfriday The most convenient camera to take with me when traveling is the X100V. #fujifilm #35mm #camerareview #x100v #photographyeveryday #filmphotography #kodak ♬ Original sound – Kyle Rothwell
There were videos declaring “This is your sign to buy the Fujifilm X100V” and assuring viewers that they “never have to worry about buying another camera ever again”.
“You don’t need a Fuji X100V to take beautiful pictures”
While there are plenty of TikTok videos praising the Fujifilm X100V, there has been a growing number of photographers over the past month questioning the camera’s unrivaled reputation on the platform.
TikTok users like cinematographer Kevin Lithium have poked fun at the social media platform’s unique obsession with the X100V camera.
Meanwhile, concert photographer Theresa Ambat posted a video on TikTok telling viewers they didn’t need to shell out thousands of dollars for a Fujifilm X100V to get “nice Fuji colors,” and suggested a used Fuji XE3 as a cheaper option before.
@tbatphoto Why you do NOT need a Fuji X100V to take beautiful photos. #fuji #fujix100v #x100v #fujicamera #camera #photography #film #analog #ebay #filmsimulation #vintage #save #money #fyp #photos #photographer ♬ O-Ton – Theresa
Photographer Lisa Marie Hurley also offered advice to TikTok viewers, intrigued by the viral videos about the pricey Fujifilm X100V, reassuring them that there are cheaper alternatives. Other photographers have recommended a used Leica V-Lux 1 as a cheap alternative to the X100V.
TikTok has emerged as a major force in influencing camera trends. PetaPixels previously reported how Generation Z is bringing back the point-and-shoot digital cameras of the early 2000s on social media.
Photo credit: Cover photo by Lucas Hoang.