Filmmakers scrutinize, delay projects to curb box office failures | Mint – mint | Episode Movies

NEW DELHI: A number of filmmakers are delaying the release of their finished films to revisit scripts, dialogue and scenes for fear of rejection from audiences who have hit multiple projects. T-Series has delayed its mega-budget myth film Adipurush from January 2023 to June after the teaser received flak, while Tiger Shroff’s Ganpat is also not releasing this Christmas as planned. Filmmakers are trying to ensure that VFX is impressive and the script doesn’t have any major loopholes at a time when audiences are exposed to international content. This leads to a strong escalation of costs, since Adipurush now estimates that it needs an additional one 80-100 crore to modify certain parts.

“Recent box office performances have been an eye-opener for the Fraternity in general, and many filmmakers are reworking projects in terms of style or presentation or even how they want to present themselves to audiences, say, a thriller versus a larger-than-life spectacle,” he said Film producer, trade and exhibition expert Girish Johar. However, pushing a project forward isn’t always the best idea, Johar added.

In the case of Adipurush, a summer release means it will have to compete with tentpole Hollywood films, many of which were made for big screens like IMAX, like the T-series production, and its visual effects and action will be available for comparison . The T-Series didn’t respond to Mint’s questions about the reasons for postponing the film’s release and whether she believes changes will help it gain wider exposure. However, in a statement released last week, director Om Raut had said the team was committed to making a film that India was proud of. “In order to give viewers a full visual experience, we need to give the teams working on the film more time,” Raut said.

Siddharth Anand Kumar, Vice President of Film & TV, Saregama India, which owns Yodlee Films, said there was no doubt that audience tastes had shifted to OTT due to exposure to global content and many strategies permeated by older pre-Covid thinking be no longer works. “Any type of disruptive technology allows audiences to mature faster than creators can keep up, and it takes time for content to adapt to these changes. Creators are definitely reviewing projects and it’s only wise to go back to the drawing board to make sure audiences feel rewarded,” Kumar said, adding that there’s also a sense of optimism that films would do well, so that certain additional costs are eliminated. does not hurt.

The industry is panicking considering none of the usual tropes have worked in recent months, be it big faces, large-scale spectacles or holiday weekends, agreed Vaibhav Modi, founder and director of Victor Tango Entertainment, at Production Site.

Aside from re-examining VFX-heavy films like Adipurush, film distributor and exhibitor Sunny Khanna said producers are also reluctant to greenlight new projects in a hurry, especially when budgets don’t add up and the stars in question might not guarantee returns. Instead of paying the lead actors large fees, many are trying to pump more money into the product, Khanna added.

Yash Raj Films’ recent move to release Salman Khan’s Tiger 3 for Diwali 2023 instead of Eid in April as originally planned not only gives them more time to work on the film but also ensures a reasonable gap after YRFs other Biggie, Pathaan, starring Shah Rukh Khan, is slated for January 2023. While there’s no official announcement, Dharma Productions reportedly put Tiger Shroff star Screw Dheela on hold after the tepid reaction to the announcement video and lead actor claim amount of money. “A big hope during Covid was that OTT platforms would come to the aid of producers and help make projects more profitable. But now even they purchase wisely and reject anything that doesn’t work for them,” Mohan pointed out.

Of course, cutting costs, managing budgets, and streamlining production processes are strategies most studios follow. “None of us, regardless of experience or expertise, can claim to know everything about filmmaking or what the business is about. When big budgets and massive star casts fail, we need to delve deeper into the causes, be they economic, creative, or technical. When a film lacks passion, audiences feel it. They can’t just be done as commercial projects, no matter how much we want to be successful at the box office,” said producer Anand Pandit.

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