Great American Family Unwraps Vacation Movie Advertisers – Next TV | Episode Movies

It’s starting to look a lot like Christmas GAC Media chairman Bill Abbott and the other elves sell advertising Big American family Original films and other holiday programs.

Abbott, the former head of Hallmark Channel who founded GAC last year and follows the Hallmark Holiday Programming Playbook, shared broadcast+cable that high-profile sponsors such as Dairy Queen, Allstate, Physicians Mutual, Expedia, Johnson & Johnson, Kimberly-Clark, L’Oreal, Chase and Boar’s Head are advertising on the network, many for the first time.

“We had such a successful start,” said Abbot. “We picked a lot of fruit that was probably also low-hanging. And next [year] We’re going to reach that next level of success with more of these blue-chip advertisers and diverse categories, and drive sales to higher levels.”

Bill Abbott during the 2019 TCA

Bill Abbott (Image credit: Hallmark Channel)

Kristen Roberts, chief revenue officer and executive vice president of programming at GAC Media, narrates B+C that the dollar volume of upfront advertising commitments doubled and that prices on a cost-per-1000-viewer basis increased by approximately 50%.

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