Primo Innovare: Meet Innovative Italian Startups, Taste Fabulous Italian Wine – GeekWire | Episode Movies

The first-ever Primo Innovare event – ​​highlighting Italian innovation and the Italian startup ecosystem – will be held on Wednesday, November 16 at the Washington Athletic Club in downtown Seattle from 3:15 p.m. to 6:30 p.m

Over seventy accredited investors and twenty venture funds are registered to participate, along with executives from Amazon and Microsoft, as well as other select Washington state companies and trade organizations. Inquiries about personal tickets for VIPs only should be emailed to:

An open, metaverse-inspired virtual event experience is now live and free to join at The website will be updated with all content from the event.

Sergio Strozzi, Consul General of Italy in San Francisco, will open Primo Innovare with an opening speech. The event also includes a panel discussion titled “Building Bridges and Connecting Innovation Communities” with GeekWire co-founder John Cook; Microsoft’s director of startup programs Tom Davis; Amazon CEO Marcello Majonchi; and WXR Fund Managing Partner Martina Welkhoff.

The event presents ten of the most innovative Italian startups. Everyone will pitch for five minutes. After the pitch, each startup is paired with a carefully selected wine from Italy and the Pacific Northwest. Attendees will enjoy a curated wine tasting accompanied by delicious appetizers.

As a G7 country, Italy is already a major innovation player in Europe and the increasingly important Mediterranean region. Italy is increasingly attracting private investment from the USA. For the first time, Italy is represented on the West Coast with a physical Innovation and Cultural Center promoted by the Ministry of Foreign Affairs through ITA (Italian Trade Agency) and overseen by the Consulate General and Italian Embassy in Washington: INNOVIT is located in downtown San Francisco now opened. Corporate partners, startups, VCs, academic research and international collaborating organizations are all welcome to visit and engage with her.

“Italy’s innovation ecosystem is growing and is now leveraging the resources made available by the more than €200 billion National Recovery and Resilience Plan (the largest in the EU), as well as investments in technology, such as the new Leonardo supercomputer to be inaugurated in Bologna on November 24 of this year. The aim of the PRIMO. INNOVATION. Event is to inform and strengthen US West Coast-Italy relations in this crucial area. Our long-standing partnership is based on shared values, including a genuine passion for innovation, performance-driven entrepreneurship and the solid friendship between our two countries. Now let’s join forces and bring meaningful, innovative solutions to market to solve real problems and strengthen the partnership and business ties between Italy and the great business leaders and investors in great Washington State.” – Sergio Strozzi, Consul General of Italy, San Francisco

Led by Fabrizio Rovatti and Area Science Park Innovation Factory and Serena, a local 501.c.3 private operating foundation, you’ll be able to learn about some of the finest examples of Italian ingenuity and innovation.

To learn more, please visit and or email: If you are interested in an invitation, please contact

GeekWire, our media partner, will be hosting videos of all presentations on their YouTube channel after the event. Below is a brief description of each of the Italian startups featured at the event:

221eIntelligent precision sensing. Artificial intelligence can add significant value to your product. Sensor fusion too. 221e’s sensor fusion AI technology combines the two, enabling critical real-time insights through machine learning of multi-sensor data.

CAEmateEngineering software company that develops breakthrough technologies for monitoring and predictive maintenance of infrastructure (pipelines, bridges, viaducts, tunnels, slopes, buildings, Aeolian towers, etc.). Its unique cloud-based platform WeStatiX SHM enables the creation of infrastructure digital twins that are automatically and continuously updated with data measured by any type of sensors installed on the asset.

Content.comGenerative AI solutions for content creation. The platform is a unique gateway to support any business throughout the content workflow, from ideation to creation to transformation. A solution based on generative AI tools trained on multilingual proprietary datasets.

MinervaSTruckY is a patented software solution that reduces fuel consumption and emissions by 30% in any road vehicle by optimizing vehicle speed and acceleration based on the real-time environment. MinervaS is an Italian university spin-off that offers innovative solutions in the energy and automotive sectors, focused on CO2 reduction and onboard energy management.

ML CubeAD Cube is an AI-powered platform that maximizes return on investment for digital ad spend. AD Cube is the first fully automated AI tool capable of optimizing ad campaigns across the entire marketing funnel.

MYWAIEquipment as a Service (EaaS) platform provider using Edge AI to build and deploy intelligent services at the very edge of Industry 4, Medical and Smart Cities devices. MYWAI has developed patented technology that combines Edge AI, chip-based neural networks and blockchain to provide technical (e.g. predictive maintenance) and non-technical (e.g. pay-per-use, pay-per-outcome, pay -per-event) to provide and certify service models on the edge of industrial, medical and smart city equipment.

Omnia BPM simplifies and accelerates the production and innovation of enterprise software. The only low-code application platform that combines a powerful BPM with many unique, intelligent functions to achieve the shortest time-to-market, including many powerful “smart apps”: ready-to-use apps that can be creatively combined, like Lego bricks, for limitless innovation.

screvo is the voice assistant that saves unemployed employees from having to enter data into any software system. Screevo offers an offline, edge and AI-powered voice assistant that can adapt to any process with a no-code web platform to manage conversation configuration.

TolemyIf it exists, you can certify it. Tolemaica instantly and automatically certifies any data stream (photos, audio, video, digital contracts, etc.) with legal value from smartphones and other devices such as drones, action cameras, satellites, scanners, etc.

viticulture enables travelers to find the perfect wine experience around the world and helps boutique wineries gain visibility online. Winedering has developed a search engine optimization process that helps wineries to be visible online.

The event, organized by Area Science Park Innovation Factory and Serena, an Italian Foundation and a Washington State Foundation, in collaboration with the Italian Consulate General, will showcase some of the best Italian startups and will focus on fostering a shared culture of innovation. All paired with great food and wine from Italy and the PNW.

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