How is new age technology revolutionizing the game of production? – CXOToday.com | Episode Movies

Global film production is undergoing a revolutionary shift as new approaches to production, distribution and exhibition force a necessary reimagining of the film industry. A new culture of filmmaking is emerging, driven by next-generation filmmakers willing to experiment with new business models ranging from online web series to short films produced by smartphones. The introduction of technology has streamlined the qualitative aspects of filmmaking, as sophisticated technology ensures compelling and sharp images, improved sound effects, handy editing tools, and digital film distribution, all of which contribute to providing viewers with an enhanced cinematic experience. Let’s understand how new age technology is revolutionizing the game of production:

virtual production

Due to the strong demand for exceptionally high level film and television productions with minimal investment of time and money, film production schedules need to be evaluated in order to incorporate creative decisions much earlier in the production process. Virtual production enables film producers to deliver photo-realistic computer-generated scenes on an LED background and interact with them in real-time. These technologies, along with powerful graphics cards, camera tracking, and augmented and mixed reality, unite the virtual and physical worlds. It enables near-instantaneous changes to a digital environment without the lengthy render times that once hampered cinema’s CGI workflow.

volume technology

LED volume is currently one of the most fascinating modern technologies in the film business. Volume technology uses massive LED walls to display pre-recorded images in the background of a frame while capturing real-time objects in the foreground – a method designed to create a seamless, in-camera arrangement of physical and digital facets. The Volume’s LED wall technology offers filmmakers a bespoke and highly responsive digital film production solution that shortens production schedules and increases VFX realism.

3D and 4K 8K camera technology

3D effects mixed with 4K technology have expanded the perspective of seeing sci-fi or blockbuster. Film producers can shoot 3D videos in 4K or 8K resolution using the Lucid camera, VR technology and high-definition formats. These technologies allow developers to capture unimaginable scenes from multiple angles.

Likewise, gone are the days of using low-flying planes or helicopters to shoot wide-angle or bird’s-eye views that were expensive and had stabilization issues. In contrast, modern drones allow film producers to achieve such shots with better results and at a very low cost. The reason why drones have surpassed airplanes and helicopters in popularity.

3d printing

Many filmmakers use 3D printing to create original props, layouts and sets. With these disruptive innovations, robotics is used to enable directors to transform their virtual imaginations into fine-grained physical realities. The newer technologies that 3D printing embodies tend to make printing a prop far more cost-effective than sourcing the “real thing.” 3D printing is expected to become more widely available in the coming years.

editing

Editing occurs in the post-production phase, when the digital system allows the editors to tackle multiple stages of production and stitch them together into one smooth film. We have a variety of film software that allows editors to easily merge film clips, audio files, special effects, CGI and other treatments with the video stream. The editor can make multiple mistakes and still fix them with digital technology, resulting in a much cleaner production.

conservation

Traditional film preservation used to be time-consuming and expensive, with numerous logistical difficulties. All of these complaints have been alleviated by digital films now requiring only a few gigabytes of storage space rather than a massive physical backup of the film. Digital versions of films can be kept on servers for a percentage of the cost of storing the films physically.

film distribution

Filmmakers can now reach a wider audience at a lower cost thanks to advances in digital new technology. Filmmakers can distribute their films on OTT platforms to reach moviegoers outside of traditional cinemas and commercial complexes. Film rights can now be distributed to buyers digitally, ushering in an exciting new era of film transfer.

Conclusion

The list above is just a few examples of technological developments popping up in every corner of the visual entertainment world that have most likely secured the future of the industry and made it more productive than ever. It was technology that propelled the film industry from silent black-and-white cinema to high-definition blockbusters, and it will be technology that will help produce more visually stunning content that will briefly make audiences believe the film is a fact of life and their presence a mere illusion.

(The author is Mr. Praveen Raj Jayachandran, founder of Holocraft and the views expressed in this article are his own.)

Leave a Comment