First, Generation Z brought back the point-and-shoot digital cameras of the early 2000s, but now TikTok users are bringing back the Fujifilm X100 – dramatically driving up the price of the camera.
FujiAddict reports that Fujifilm X100 camera prices have skyrocketed lately, especially in the last few days as TikTok users praise the camera on the social media platform.
@bethanjroberts I still love cell phone pics ngl #camera #instagram #fyp ♬ Good days – SZA
The report notes that the price jump can be seen across all vendors. TikTok’s impact on the camera’s price is best seen on Amazon, however, with prices rising to around $3,000 for the X100V, which is as much or more than some newer full-frame options from Canon, Sony or Nikon are asking .
Also, the price of an original, used Fujifilm X100 has gone from a few hundred dollars to around $1,000.
Data shows that the camera started to increase in price earlier this year, but that trend has steadily continued. While the Fujifilm X100 has always been a popular compact camera, online coverage has never had such an impact on its price and is further testament to the power of TikTok as a major force in the camera industry today.
“This camera will change your life”
In the last few months, interest in the Fujifilm X100 has picked up again on TikTok. The hashtag #fujifilmx100v now has over 3.2 million views. While the hashtag #fujifilmxt100 has another 1.1 million views.
@jdonswrld replies to @Whitemf Fujifilm x100v works wonders! 📸 #fujifilm #cameratips #phototips #photography #filmmaker #videotips ♬ Original sound – CULTED
Several TikTok users have praised the Fujifilm X100’s color science. However, interest in the camera seems to have surged on TikTok in particular after photographer and influencer Kylie Katich posted a viral video series about the Fujifilm X100 in September, declaring, “This camera will change your life.”
@kyliekatich THIS CAMERA WILL CHANGE YOUR LIFE #fujifilm #filmcamera #photography #capturethemoment ♬ Original sound – Kyliekatich
In the clip, Katich shows off some of the photos she took with the camera, explaining that they required “zero editing.” The photographer then states that the Fujifilm X100 “looks like a film camera and has settings like a film camera, but is digital”.
Katich then says that the Fujifilm X100 is “a digital camera that mimics film”. She describes how “You can play back your photos, go straight to your phone as you shoot and not waste time or money developing the film, and you can even shoot with automatic settings if you want.”
It is this statement that the Fujifilm X100 can perfectly emulate a film camera that captured the imagination and curiosity of TikTok. The resurgence of film photography can be largely attributed to Generation Z, and the concept of finding a modern digital camera that can mimic film is compelling to younger users.
@grace.troutman Thanks @Kyliekatich for the shot!! I’m excited to see what effect this can have on wedding days #filmcamera #film #weddingphotographer #photographer #fujifilm ♬ Original sound – Grace Troutman
After Katich’s video, other photographers like Grace Troutman bought a Fujifilm X100 for it and tested the camera in clips viewed millions of times.
Since then, photographers have also been posting videos on TikTok describing how they replaced their film camera with the Fujifilm X100 instead. While other TikTok users like filmmaker and photographer Edward Lee have dubbed the Fujifilm X100V as their new “favorite camera” because of its ability to take photos that don’t need any editing.
@edwardleefilms Hands down my favorite camera 🤘🏼 #fujifilm #fujifilmx100v #x100v #streetphotography ♬ Original sound – Edward
As Instagram declared that it was no longer a photo-sharing app, TikTok increasingly became the online space to discuss photography and is clearly a major player in shaping current and future camera trends, especially among Gen Z.
PetaPixels previously reported that TikTok’s dominance of short videos isn’t the only thing Instagram should be worried about. As Instagram has strayed further and further from its roots as a photo-sharing app, Gen Z has found a new place to post their selfies and photo dumps — and that’s TikTok.
Photo credit: Elements of header photo licensed through Depositphotos.